Refinement: Refining initial ideas and designs
To start where the last post left off, I'm moving forward with the Classical theme. TWO of these adverts have already been created. These are digital adverts for headphones.
I now need to create adverts for the following:
- Mouse
- Keyboard
These two products will both receive a 728 x 90 digital advert and a 300 x 250 digital advert.
After these have been created, I must also then create a magazine advert for whatever products i see fit for the specification. I will also then create a double page spread featuring all 3 of these products.
Billboards and bus stops present an option for me to advertise on as well. I will use picture's I take myself, and reuse assets from other adverts to create these adverts.
Mouse
1) 300 x 250 (900 x 750) (Option 1 or 2 to be decided by client).
1)
2)
1)
2)
I now need to create adverts for the following:
- Mouse
- Keyboard
These two products will both receive a 728 x 90 digital advert and a 300 x 250 digital advert.
After these have been created, I must also then create a magazine advert for whatever products i see fit for the specification. I will also then create a double page spread featuring all 3 of these products.
Billboards and bus stops present an option for me to advertise on as well. I will use picture's I take myself, and reuse assets from other adverts to create these adverts.
Mouse
1) 300 x 250 (900 x 750) (Option 1 or 2 to be decided by client).
1)
2)
2) 728 X 90 (2178 X 270) Rival 110 Mouse
Keyboard
1) 300 X 250 (900 X 750) APEX M750 Keyboard (Option 1 or 2 to be decided by client)
2) 728 X 90 (2178 x 270) APEX M750
Now that two ad specifications has been completed for each product in terms of digital advertisement, I need to now produce adverts for physical advertisement, such as billboards, bus stops, and magazines.
PAGE 1
1) 2480 X 3508 (210mm x 297mm A4) APEX M750 product showcase. Design variants can be changed. Can be put on Bus stop ads, and portrait billboard ads.
1)
2)
2) 2480 X 3508 (210mm x 297mm A4) ARCTIS 5 product showcase. 3 variants. Design variants can be changed. Can be solo printed on a single page, or in conjunction with the page 2 design. Can be put on Bus stop ads, portrait billboard ads, etc.
PAGE 2
2) 2480 X 3508 (210mm x 297mm A4) Series showcase. To go in conjuction with a Page 1 Design. Preferably not printed solo, but can be a solo page.
Moving forward from these designs, I will refer to my client (My peers) and present these designs to them. They will give me any constructive criticism and improvements to these designs that they might have. There are some designs here which I will get the client to choose either variant 1 or 2 from. Leaving this decision up top the client allows for more creative freedom on their end as well as input. I also need to Photoshop some advertisements in to real world scenes, such as bus stops and general billboards to get a feel as to how the aesthetic will fit in with the general landscape. This applies to the 300 x 250 Mouse and keyboard ads. This should show development in these advert ideas and once i have reflected and built upon the criticism i will then move forward to the finalisation of the products, and the final presentation to the client.