Presenting and Revision: Presenting my adverts and responding to criticism
In this post, I will go through, advert by advert as to what my peers said about them. This focus on the constructive criticism so i can refer back to it when responding to criticism and updating the designs. I will be defining each category by products, and then will go on to the page spread adverts.
PHYSICAL ADVERTISEMENTS.
Headset physical advertisement (2 Variants, dont need to be chosen from.) 210mm x 297mm. The first variant is typically to be printed with the page showcasing all three products due to the lack of text BUT can be printed on its own.
APEX M750 KEYBOARD
Out of the two, I would choose the second one. It looks more natural and the steelseries logo is so much easier to see. A logo without the text is no use especially on smaller advertisements when you can hardly see the image for it in the first place. The general aesthetic of this ad is great, its concise although i feel like the product name needs to be more prominent
Response: Seems the product name needs to be made bigger anyway, i'll add accents to this adverts design to relate it more to the page adverts, such as typefaces and shapes with the colour scheme to make the product name more prominent, rather than the modern looking pattern in the corner.
Seeing as this was the first advert you created for this series, it looks great, however the development really shows when comparing it to other products. a little bit of revamping with the colours and the text needs to take place. Again, i'd say refer to your magazine adverts for how to present the text, i feel like its done perfectly there with the use of black with orange borders. For this one, i feel the typeface, again needs to be changed to suit the magazine advert typefaces. The boldness on those typefaces vs. the ones on this currently are too apparent not to change,
Response: A lot of polishing can be done to this advert but i agree seems it was the first one i done it doesn't hold up too bad. Developments will require me to take inspiration again from the physical advert design. Perhaps the client really likes the physical advertisements aesthetics, and i'm in agreement honestly
PHYSICAL ADVERTISEMENTS.
Headset physical advertisement (2 Variants, dont need to be chosen from.) 210mm x 297mm. The first variant is typically to be printed with the page showcasing all three products due to the lack of text BUT can be printed on its own.
I like these both, i literally cant think of any criticisms for it right now. Maybe make the text a little bigger on the second one? I don't know, its very well done. It would be cool to see this with the page with all the products on it, to show how it would look as a double page spread!
Response: A little bit of Photoshop work to present a double page spread is not a problem at all and wont take long either, in terms of making the text bigger, i don't think i will. simple reason is is the fact that its on a physical advertisement, and will actually be very easy to read once its in your hands in a magazine
Keyboard physical advertisement (2 Variants, dont need to be chosen from.) 210mm x 297mm. The first variant is typically to be printed with the page showcasing all three products due to the lack of text BUT can be printed on its own.
Again, I think these is done really well, the blue keyboard at the bottom really helps make it stand out against the colour scheme of the rest of the picture yet complements the composition really well! No complaints.
Response: Cant really say much, if the client thinks its good then it's good.
The composition on the first top half of the page is brilliant, and it really compliments the text and the little product showcases on the lower half. the small print at the bottom really makes it look like a real advertisement. i would recommend adding this to each of the physical page advertisements as a matter of fact. the presentation of the boxes with text on the lower half of the page can do with some extra polish, i think you should take inspiration from the borders of your other physical advertisements, as well as the typeface. The Photoshop skills are really well executed here :) i love the reflections on the marble.
Response: I will take this advice on board and improve it. At another glance i can see this advert looking really nice one these improvements have been made, and will help it function in conjunction with the other physical ads.
APEX M750 KEYBOARD
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2)Out of the two, I would choose the second one. It looks more natural and the steelseries logo is so much easier to see. A logo without the text is no use especially on smaller advertisements when you can hardly see the image for it in the first place. The general aesthetic of this ad is great, its concise although i feel like the product name needs to be more prominent
Response: Seems the product name needs to be made bigger anyway, i'll add accents to this adverts design to relate it more to the page adverts, such as typefaces and shapes with the colour scheme to make the product name more prominent, rather than the modern looking pattern in the corner.
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This is pretty much perfect. the only thing i would say its perhaps make the slogan a little bolder.
Response: This improvement should take no time at all, but i'm thinking maybe move the marble background first and see how that looks. If that doesn't work, then i'll make it bolder
Overall, really nice adverts for the keyboard, Although i feel the typeface needs to be changed for the product name to the one you used in the physical page advertisements, especially with the second variant of the square looking advert, but the 728x90 typeface for the product is up to you it looks good either way
ARCTIS 5 HEADSET
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Seeing as this was the first advert you created for this series, it looks great, however the development really shows when comparing it to other products. a little bit of revamping with the colours and the text needs to take place. Again, i'd say refer to your magazine adverts for how to present the text, i feel like its done perfectly there with the use of black with orange borders. For this one, i feel the typeface, again needs to be changed to suit the magazine advert typefaces. The boldness on those typefaces vs. the ones on this currently are too apparent not to change,
Response: A lot of polishing can be done to this advert but i agree seems it was the first one i done it doesn't hold up too bad. Developments will require me to take inspiration again from the physical advert design. Perhaps the client really likes the physical advertisements aesthetics, and i'm in agreement honestly
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Good, clean and sleek advert, gets the message, company and slogan across with ease. Its a bit of a shame that the headphones aren't REALLY visible, but the charm of these adverts its their integration with the statues, and i think this has been executed really well. Nothing to say about the typeface on this one, I think it suits.
Response: Nothing said needs improvement, ad doesn't need improving.
RIVAL 110 MOUSE
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Out of the two variants, i will choose variant 1 for the exact same reason i chose the variant i did for the keyboard. The Company name is easy to read and honestly it makes the text look more striking and eye catching. Maybe do something with the text / typeface here because I'm getting knock-off brand website advertisement vibes.
Response: Again, i'll need to take some inspiration from the use of typefaces in the physical advert. I'll also put the steelseries logo above the slogan, just like how it is in the keyboard advert, keeping a consistent body of work
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Simplistic and easy to understand, there inst much you can do with a mouse so i think what you have done is great, especially with the Photoshop of the stone statue hand. maybe change that bottom bar where the steelseries logo and the name of the product is to the black with orange border shape you done on the page adverts, i feel it would be more striking. Maybe change the typeface that the product name is in if it needs it, if not it looks fine as is.
Response: Typeface, accents again, simple improvements yet it will help make the advert look more striking hopefully, and the client can decide whether they like the new and improved one i make instead of this in the next post
Moving forward, the most common type of criticism was the use of font and typeface on some of the older adverts i made during the process of this project compared to how good the physical adverts look. I will be addressing these improvements in my next post visually, rather than typing out a response. I will also add the previous versions of the advertisements which were criticised here for easy comparison in terms of how i responded to the criticism within the design of the adverts. The next post will also include the adverts being featured on billboards to cover another area of physical advertisement other than just a magazine.