Processes of Graphic Design

There are four definitive phases of the creation process of graphic design products so that the process may be completed to an optimal standard.
These are:

  1. Definition
  2. Creation
  3. Feedback
  4. Delivery
These four section help define and divide each process required for a graphic design product to be functional. In summary
  1. Definition - the definition phase defines the product that is required to be made and establishes communication between the client and the designers. Communication here is definitive and almost equates to a butterfly effect: if communication is poor and not concise, then the end product shall be produced poorly and not to the clients standard because nothing was communicated well. If the reverse happened and there was a lot of communication, there is a highly likely chance that the product will come out to a high quality standard. This communication doesn't stop in this phase, its just kick started. it should be used as a groundwork to establish solid communication methods. This stage will also include any relevant resource gathering. With the relevant information and and communications established, brainstorming and mind mapping of initial ideas should be undertaken, so that they can be refined with the client / team / client and team so that the more grounded and solid ideas could be taken fourth in to further development. (Note: it is important that a brief is received to constantly reference what the client is looking for specifically)
  2. Creation - It is here where visual developments and versions of the product should arise. sketches and other mediums of producing visual forms of communication should be utilized to develop, receive feedback, and construct a solid basis for several ideas. producing several ideas is important because the client may like characteristics of other designs that aren't prominent in others, creating an amalgamation of a final design of what the client wants specifically. Refining this idea with good communication with the client is essential, as after this stage comes the production of the final product. Everything needs to be looked at by the client and assessed to ensure that the product is suitable. Ensure to ask peers as well for feedback as the design is being produced.
  3. Feedback - This stage can be repeated numerous amounts of times, and that's due to the fact that the client may suddenly decide they want to revise their ideas for the product, or something was lost in translation for example, or they may have just thought of something better and well suited for the product at hand in which they want. Whatever the case is, the presentation phase will be a phase that will possibly be repeated, and the amount of revisions there have been may depend on how you present your ideas. Revisions can be a good thing to present development of the ideas to your client as well, and in most cases revisions will occur, no matter how much communication has been upheld between designer and client. It takes time to present work, and this can be professionally done in physical meetings, conference calls, etc. No matter the preferred method, the client should always be the key interest of communication here. This step should be repeated until the client is satisfied with the design produced.
  4. Delivery - Delivery is all about money transference to the designers if its commission for example, it could be invoices, and most importantly its transfers of the right to use the product that has been designed. Terms agreed on in formal documentation should always be upheld, and the design company / designer may want royalties for the thing they have produced. This is not applicable to my project.
Splitting these four stages in to stepping stones for optimal production, here's what should occur, in order
  • Creative brief delivery and communication
  • Graphic design research
  • Brainstorming / moodboarding
  • Sketching
  • Design Building
  • Refining 
  • Presenting / Revisions 
  • Final delivery and transfer of goods

| JOE FISHER | UNIT 9 GRAPHICS PORTFOLIO |